Ferrari Press Agency
Radio 1
Ref 17699
03/04/2026
See Ferrari text
Picture MUST credit: TBWA Hakuhodo
An AI powered radio that changes broadcasting eras rather than frequencies has been developed to help stimulate the elderly residents in c are homes.
The Radio Time Machine looks just like an old fashioned table top wireless.
It automatically generates year-specific radio-like audio content, historical news, and popular music with the turn of the dial.
The project, initially implemented in collaboration with a leading care facility operator Nichii Gakkan, in Japan, aims to stimulate memories, cognition, and communication for its residents.
The radio was inspired by reminiscence therapy that uses familiar stimuli, like old photos or music, to support cognitive and emotional well-being and help prevent dementia.
The device features an intuitive design reminiscent of a 1950s-60s radio, complete with a classic radio dial.
Users select a desired year, instead of frequencies, by turning the dial, operating the pointer in one-year increments from 1950 to 2025.
Once the pointer aligns with the chosen year, the AI instantly generates a unique radio broadcast that plays content from the year selected.
The generated content is designed to blend news headlines from that era, selected based on a curated topics list, with period-appropriate hit songs.
The radio, developed by Japanese advertising agency TBWA Hakuhodo, has an AI-generated voice, based on human recordings ranging in age and gender, that acts as the radio personality.
The voice delivers the content in a style designed to evoke a sense of the period selected, while immersing listeners in the memories of their chosen era.
OPS: The Radio Time Machine on test at a care home in Tokyo, Japan.
Picture supplied by Ferrari,Image: 1088365430, License: Rights-managed, Restrictions: , Model Release: no
TBWA Hakuhodo
Ferrari Press Agency
Radio 1
Ref 17699
03/04/2026
See Ferrari text
Picture MUST credit: TBWA Hakuhodo
An AI powered radio that changes broadcasting eras rather than frequencies has been developed to help stimulate the elderly residents in c are homes.
The Radio Time Machine looks just like an old fashioned table top wireless.
It automatically generates year-specific radio-like audio content, historical news, and popular music with the turn of the dial.
The project, initially implemented in collaboration with a leading care facility operator Nichii Gakkan, in Japan, aims to stimulate memories, cognition, and communication for its residents.
The radio was inspired by reminiscence therapy that uses familiar stimuli, like old photos or music, to support cognitive and emotional well-being and help prevent dementia.
The device features an intuitive design reminiscent of a 1950s-60s radio, complete with a classic radio dial.
Users select a desired year, instead of frequencies, by turning the dial, operating the pointer in one-year increments from 1950 to 2025.
Once the pointer aligns with the chosen year, the AI instantly generates a unique radio broadcast that plays content from the year selected.
The generated content is designed to blend news headlines from that era, selected based on a curated topics list, with period-appropriate hit songs.
The radio, developed by Japanese advertising agency TBWA Hakuhodo, has an AI-generated voice, based on human recordings ranging in age and gender, that acts as the radio personality.
The voice delivers the content in a style designed to evoke a sense of the period selected, while immersing listeners in the memories of their chosen era.
OPS: The Radio Time Machine on test at a care home in Tokyo, Japan.
Picture supplied by Ferrari,Image: 1088365450, License: Rights-managed, Restrictions: , Model Release: no
